Focus Areas

Data Modeling

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NLP-Natural Language Processing, MMM-Media Mix Modeling, NPS- Net Promoter Score, Time Series, Markov Customer Journeys

Analytics

KPIs and Evaluation Metrics, Data Visualizations, SQL Queries, Data Aggregation,

Generative AI

LLM evaluation, prompt engineering

Qualitative Research

Qualitative Research Design, Conduct Interviews, Lead Focus Groups

Survey Design

Question design, Bias Reduction, Survey Implementation, Survey Tool Options,

A/B Testing

Empirical Product testing