Data Modeling
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NLP-Natural Language Processing, MMM-Media Mix Modeling, NPS- Net Promoter Score, Time Series, Markov Customer Journeys
Analytics
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KPIs and Evaluation Metrics, Data Visualizations, SQL Queries, Data Aggregation,
Generative AI
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LLM evaluation, prompt engineering
Qualitative Research
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Qualitative Research Design, Conduct Interviews, Lead Focus Groups
Survey Design
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Question design, Bias Reduction, Survey Implementation, Survey Tool Options,
A/B Testing
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Empirical Product testing